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Why are the "Apprentice" signs spreading?
Like a multi-level marketing (MLM) scheme, students who sign up for an Nouveau Riche education package are encouraged to spread the word and sell the
Nouveau Riche lecture bundles to their friends and family. Each paid tuition they sell means cash back, and the entire value
of their tuition can be reimbursed with four paid referral sales.
The problem with generous referral programs is that they tend to create liars. If I am referring people to a web-hosting service, and I'm making $100 for each person that follows my referral and buys hosting, I'm going to be a little more creative in my sales pitch. This is particularly true if I don't have a sales manager, if there is no sales oversight or sales guidelines.
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February 21, 2007