How Much is Inside a Cocktail?

part 1 2 3 4 5 calculator recipes

One ounce is the basic building block of a cocktail recipe.

I always thought that a shot glass held one ounce, but almost all of them hold more, probably because an ounce is such a teeny amount of liquid. Note the empty space on the top and bottom of this ounce.

Flat-bottomed shotglasses, even little ones, often hold two ounces.

For this project, and the cocktail calculator which follows, I scouted prices in many locations, from Costco and Safeway to liquor stores and BevMo.

Elite, or "top shelf" name brands are common for the five main liquors, gin, rum, tequila, vodka and whiskey. I think that is really weird. Wouldn't a top-notch orange juice make a bigger difference in the taste of a screwdriver than a top-notch vodka?

Mixing your own, choosing top shelf liquors is about twice as expensive, but almost always below $1 per ounce.

  Vodka  
  Generic 22¢/oz. Ketel One 54¢/oz.
  Gin      
  Generic 20¢/oz. Tanquerey 51¢/oz.
  Whiskey      
  Generic 25¢/oz. Jameson 88¢/oz.

 

Juice is a popular ingredient for cocktails. I was surprised to find so many different juices in common recipes.

Cranberry Juice - 9¢/oz.
Lemon Juice - 12¢/oz.
Lime Juice - 18¢/oz.
Grapefruit Juice - 10¢/oz.
Orange Juice - 3¢/oz.
Pineapple Juice - 6¢/oz.

Note that grape juice is not used for cocktails.

Soda is cheaper than juice, about two cents per ounce, with the exception of Red Bull:

Coke - 2¢/oz.
Tonic Water - 2¢/oz.
Ginger Ale - 2¢/oz.
Club Soda - 2¢/oz.
Red Bull - 27¢/oz.

Here are some of the common specialty cocktail ingredients, seen here on the actual top shelf.

Grand Marnier $38.00 / 750 ml bottle - $1.52/oz.
Chambord Raspberry $18 / 375 ml - $1.44/oz.
Drambuie $32.00 / 750 ml - $1.28/oz.
Ouzo $17.50 / 750 ml - 70¢/oz.
Kahlua $12 / 750 ml - 48¢/oz.
Bailey's Irish Creme $20/liter - 60¢/oz.

 

The more I looked, the more exotic and varied the ingredients became. Blueberry schnapps? Cherry Tequila?

Finally, I drew the line. I settled on a working pool of 52 alcohols and mixers.

Please continue reading page 3 of How Much is Inside a cocktail?
part 1 2 3 4 5 calculator

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