How Much is Inside Reese's Peanut Butter Cups?

part 1 2

In case you need reminding, full-sized cups come in a two-pack. They cost about 67¢, thats 33½¢ each cup. They weigh 21.8 grams each, at 1.6¢ per gram.

Regular 2-Pack - $7.25 per pound

And finally, there are the Reese's Peanut Butter cups Big Cups. A six cup pack costs $3.04. That's 51¢ a cup. Mine weighed 39.9 grams, and at 51¢ per cup, that's 1.27¢ per gram.

Big Cups - $5.75 per pound.

I had my results.

The ancient mysteries of peanut butter cup sizes had begun to reveal themselves.

Nicolas Cage even helped me put together this fancy graphic.

The results spoke clearly. Not only were miniature peanut butter cups the most delicious, they were also the cheapest.

How was this possible?

It was time to open these peanut cups open and see how much is inside.

Like a Malaysian pearl fisherman, I sliced open a chocolate cup and pryed out the precious peanut butter center. I positioned the hunks of chocolate on my digital scale and held my breath.

The chocolate shell weighed 11.9 grams, the peanutty center 9.3 grams. That's 43% peanut butter wrapped in 56% chocolate. A delicious ratio, but clearly inferior to the spectacular glory of Reese's mini cups.

I carefully zeroed out the scale and repeated my actions with a Reese's mini cup.
The chocolate alone was 5.6 grams. The peanut butter was 3.1 grams! Ah ha! More chocolate!
This mix of 35% peanut butter and 65% chocolate yields the most delicious ratio!

Why then are the miniature cups, with an extra margin of chocolate, actually less expensive than the regular cups? Shouldn't mini cups, with 9% more chocolate be 9% more expensive?

Could it be that the peanut butter actually costs MORE than the chocolate?

I'd unlocked the mystery of peanut butter cups, the mystery of deliciousness. It's the ratio of 65% chocolate to 35% peanut butter. Simple.

You're welcome Godiva.

part 1 2

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