Vegemite

How much is inside Vegemite?

You probably first heard of Vegemite on the radio, when Men at Work's Colin Hay sang about being handed a sandwich in Brussels. From that moment, it has haunted you...what the hell was Vegemite? Was it vegetables? Was it mites? Was it some combination of the two? 

When the internet was invented in May of 2001, I was finally able to find out.


Vegemite is a highly concentrated super-food.

Created in Australia, laboratory tests showed Vegemite to have 600% more vitamins than any other substance on earth, by volume. 

It is, in fact, so powerful that only the mighty Australians can handle its awesome nutritional force:
  • Australian Astronauts are given jars of Vegemite to survive winter in the lonely vacuum of space.
  • Roman General Russell Crowe enjoys eating Vegemite on toast.
  • Post-Apocalyptic Hero Mel Gibson has a horseshoe kidney.
  • Crocodile Hunter Steve Irwin uses Vegemite to temper his venom-rich blood.
  • Phar Lap won 37 of the 51 races in which he started, including fourteen in a row in 1930-31.
  • Olivia Newton-John's biggest hit was "Physical" which spent 10 consecutive weeks at #1 on Billboard's Hot 100. This amazing "Physical" stamina was largely attributable to Vegemite. She was also in this great musical, but I forget the name.
Scott Eiby at Central Queensland University sent me a jar of Vegemite, so Mike, Jane and I decided to see how far it would spread onto bread.

Scott warned me to spread it thinly because it is very salty.

Yeah, thin, right, got it.

Opening the jar, a strong smell not unlike soy sauce confronted me. I was not looking forward to the "eating" part of the experiment.

Mike, Jane and I started a-spreading.

 

The look of Vegemite is hard to describe...it looks a bit like chocolate spread... but it is very shiny...

Oh yeah! Grease! Olivia Newton-John also starred in Grease!

 

We were quickly using up the 235 gram jar of Vegemite. We reminded one another to spread it thinly, as Scott had warned.
In just a few minutes, we were done. 26 slices of bread covered with brown spread.

We stared at each other for a few minutes. Who would be the first to taste one?

 

Putting off the inevitable, we checked the "serving size" on the Vegemite label: 5 grams.

We did a quick calculation: The tiny jar is designed to cover 47 pieces of bread, almost twice the number we had covered! What if we cut the bread into halves? There! 5 grams per serving!

If you use 130 cm² slices of bread like I do, you should spread Vegemite just 0.28 mm thick across the surface of the bread. Paul Hogan can do it with a machete, so quit complaining.

Five grams per serving is TINY. Horseradish suggests 5.5 grams per serving, just to give you an idea. 

A typical sandwich spread like Skippy Peanut Butter suggests using 32 grams. Land O'Lakes Butter suggests using 14 grams.

In fact, the only products I could find that suggest using as little as 5 grams were mustard and Sriracha Chili Sauce.

The absolute smallest serving size I found was on a tin of powdered LSD (50 micrograms).

Finally there nothing to do but give the Vegemite a try.

Mike added some lettuce and made a little sandwich.

It was terrible! My sub-Australian constitution couldn't handle the massive nutritional assault! 

Niacin! Riboflavin! Thiamine! It was like a three-pronged pitchfork of B vitamins jamming into my tongue!

Mike snapped this photo just before I blacked out.

 

I regained consciousness and lay huddled in a corner until Mike came over and pulled the bread out of my hand.

We didn't want to waste the bread, so Jane came up with a plan to dilute the Vegemite with another Kraft product, Pimento spread.

The pimento spread diluted the taste of the Vegemite with its own terrible taste. This was like trying to extinguish a burning pile of hair with patchouli oil. 

We also tried some Kraft Cheezin' 'n Squeezin' pasteurized process cheese food. With that many apostrophes in the name, it had to be good!

It had the consistency of toothpaste, sliming out of the bottle in a thick snake of cheese. Unfortunately, that was its only appeal.

Our bottle of Cheezin' 'n Squeezin' had somehow EXPIRED. It was awful!

All Kraft products are now banned from our home.

Only Farmer John's plastic chub of liverwurst could save this gastronomical train wreck.
The meat-spread did it! With crisp lettuce, even spreading, and the ujjayi breathing technique, we were able to eat the sandwiches!
We couldn't eat all the bread that day, but the Vegemite acted as a powerful preservative. It strongly resists water and provides superior protection against rust and corrosion.

With any luck, we'll be eating these sandwiches for weeks!

 

 

Special thanks to Scott Eiby for the jar of Vegemite!



Update!


I've received quite a bit of advice regarding how much Vegemite I should have used, but it's really hard to understand just how thin it should be without seeing some photos.
In fact, maybe this is a perfect occasion for international verification!

In my defense, I invite you to view this commercial from the official Vegemite website, entitled "Growing Cells." This kid is eating what I describe as "well-loaded" bread.

Another Update!


Guest Gavin Hallam's answer to the Vegemite episode:
How much is inside Marmite?

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Last updated Sept. 23, 2002.

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