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Price Increases at McDonalds from 2002 to 2013

The drive-thru photos below are from 2002 and 2013. They are literally a snap shot of the food prices at McDonalds, and illustrate the price increases in that time period. Please scroll down past the images to read my summary of the changes and an analysis.

Above: Entire Drive Thru Menu from 2002.


Above: Detail from the 2002 McDonald's Drive Thru Menu.

Above: Entire McDonalds Drive Thru Menu from 2013.

Above: Detail from the 2013 McDonald's Drive Thru Menu.

This project emerged from a day when I found myself shelling out $4.19 for a Big Mac. That seemed like a higher price than I'm used to. I know, prices go up. Shocker.

Here's what I found:

The menu boards in California now include calorie counts. The menu is higher quality, with high quality photos for many more items. The menu is now largely black lettering against a white background. Most of the hamburgers at McDonalds are presented in their "meal" setting, with the option to just buy the sandwich, instead of the other way around.

Big Macs went up $1.80, or 75%.

McDonald's Big Mac
2002 Price 2013 Price Price Difference % increase
$2.39 $4.19 + $1.80 75%

Cheeseburgers went up 30¢

McDonald's Cheeseburger
2002 Price 2013 Price Price Difference % increase
$.89 $1.19 + 30¢ 33%

The Quarter Pounder went up $1.70

McDonald's Quarter Pounder
2002 Price 2013 Price Price Difference % increase
$2.29 $3.39 + $1.70 74%

The Chicken McNuggets went up 1.60, but you get 10 nuggets now, instead of 9. Chicken McNuggets must be a profit center, because the new menu includes a option for a box of 40 nuggets!

McDonald's Chicken McNuggets
2002 Price 2013 Price Price Difference % increase
$2.69 $4.29 + $1.60 59%

The Filet of Fish went up $2.10, an increase of more than 100%!

McDonald's Filet O'Fish
2002 Price 2013 Price Price Difference % increase
$1.89 $3.99 + $2.10 111%

The French Fries went up 40¢-90¢.

McDonald's French Fries
Size 2002 Price 2013 Price Price Change % increase
S $1.09 $1.49 + 40¢ 36%
M $1.39 $2.29 + 90¢ 65%
L $1.59 $2.49 + 90¢ 57%

These price increases are larger than I expected. I checked the Consumer Price index for this time frame, and according to their "ALL PRICES" index, I could expect an increase of 28% in prices from between 2002 and 2013 (CPI calculator at the U.S. Bureau of Labor Statistics). In menu item did not ever calculate a figure that low.

Presumably the annual inflation figure for the Food Away from Home category is higher. Maybe even twice that high over the last 11 years.

Also, Salad Shakers I remember, but when did McDonalds have bagels?




More Drive Thru Menu Price Comparisons:
Introduction | McDonalds | Taco Bell | Carl's Jr. | In 'n Out | Burger King | El Pollo Loco | Wendys



  The Oatmeal Markup | Antiques Roadshow - The Ultimate "Neat Stuff" Show | Iphone vs. Kia | Let us Dilute that For You | Razor and Blades Business Model | Short-Circuiting the Facebook Tease Video Link | Other Websites Besides Healthcare.org which are Broken | Visualizing the Price of a Television | Personal account of working for commision at Banker's Life Insurance | The Three Problems with Child Car Seats | How Much Time is Really Left in the Basketball Game? | Who Uses Their Turn Signal? | Other Web Problems not related to Healthcare.org | The Cross-Section of a Couch | Comparing the Price of Used Car to the Price of a New Car | Rental Car Keys are Horrible | The Actual Amount of Time it Takes | Incorrect Shelf Prices at Walmart | Two Prices for Auto Body Repair | Roadside Sobriety Test | Cash in your Pennies | Get it Together Walmart | Price Increases at Fast Food Restaurants | Yard Sale is Shoe Store Scam | Disaster Casualties Visualization Tool | Walmart vs Target: 2013 | The 146 Drugs in Walmart's $4 Prescription Drug Plan | Email Concealer Codes | accumulating credit card debt | Selling a Structured Settlement | The Torn-up Credit Card Application ! Kirby Vacuum Cleaners
Photographic Height/Weight Chart | Comparing the Odds of a Royal Flush in Poker to Winning the Mega Millions Lottery Jackpot | The Television Commercial Database
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