The Shed Prank

Introduction | Sean | Ben | James | Ed | Mike | Justin | Alpha | Michelle | Tom

Home Depot, forced to lure customers inside without glitzy display windows, seed the warehouse perimeter with their products.  This is only practical with hard-to-shoplift items, such as bags of steer manure and storage sheds.

Unfortunately, these sun-baked displays are all but abandoned by the sales staff, and must rely on graphics and signage to speak to their potential customers.



Despite an ambitious number of signs, I felt my local home depot wasn't addressing some of the strongest benefits of owning a garden/storage/privacy shed/mini-garage/closet. I decided to make some new signs and try them out!

The signs were no-frills, 8 1/2 x 11 and laminated.

A few days later I posted some in a few of their nicer sheds.







Oh yeah! They looked great! I can't believe they had forgotten to include these top shed-selling benefits in their current signs.

These were totally going to sell some sheds!




I carefully selected a cross-section of sample stores and reached out for help in this market-research project.

With nine eager volunteers poised to help, I sent signs to try out across the country.


Sean, Ben, James, Ed, Mike, Justin, Alpha, Michelle and Tom each had slightly different experiences posting the signs.

please continue reading Sean's story of the shed prank , or skip ahead to Ben James Ed Mike Justin Alpha Michelle or Tom.

page Introduction | Sean | Ben | James | Ed | Mike | Justin | Alpha | Michelle | Tom

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June 27, 2008.

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